Academic Profile : No longer with NTU

mkhamitov_1_2.JPG picture
Asst Prof Mansur Khamitov
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
External Links
Controlled Keywords
Dr. Mansur Khamitov (PhD) is an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore) and a Vice-Chair of American Marketing Association's CBSIG. He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).

His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).

Mansur's research has been published in the leading marketing (Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science), psychology (Journal of Experimental Social Psychology, Cognition) and popular press (Harvard Business Review) outlets, as well as invited for revision at the Journal of Marketing. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC), Ministry of Advanced Education and Skills Development of Ontario, and AIM-AMA Sheth Foundation. Mansur has been recognized as a 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.

Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications, Principles of Marketing, and Advertising and Marketing in Emerging Economies at the Nanyang Technological University, University of Western Ontario, and KIMEP University.

Mansur’s research and opinion pieces have been quoted or featured by Forbes, The Economist, Harvard Business Review, Washington Post, CNA, Medium, TODAY, Herald-Tribune, The Business Times, The Straits Times, The New Paper, Channel 8, CGTN, CMSWire, WARC, Kyodo News, Japan Times, ABS-CBN, Business Times Africa, Irish Times, Sputnik News, The World News, MediaBrief, The Government of Singapore, MONEY FM 89.3, Sirius XM 132 Business Radio powered by the Wharton School, CNA938 Radio, Marketing Matters and Inside Marketing podcasts, Singapore Informer, Mumbrella, Marketing in Asia, National Affairs, Asia One, Telecom Review Asia Pacific, NewsRx, Science Daily,, EurekAlert, and Atlas of Science among others.​

Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast.
Consumer Information Processing Particularly in Relation to Branding (Brand Transgressions, Brand Relationships, Brand Loyalty) and Financial Decision-Making (Money, Saving, Gambling)
  • Understanding the Effectiveness and Complexity of the Link between Consumer-Brand Relationships and Customer Brand Loyalty