Academic Profile

Eunsoo Kim is an Assistant Professor of Marketing at Nanyang Business School. Eunsoo received her Ph.D. in Marketing at the Ross School of Business, University of Michigan, specializing in quantitative marketing. Her broad research interest is in the quantitative modeling of social influence under business and consumer settings. The two main research streams that she is currently interested in are 1) Examining the business networks, such as the distributor network in the Multi-level (Network) marketing industry, and 2) Understanding consumers' experiential product consumption and its evaluation in the Entertainment industry.

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Asst Prof Kim Eunsoo
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing

Quantitative modeling of social influence and shared consumption, Business networks, Bayesian statistical inference, Biometrics measurement, Machine learning, Entertainment industry
  • Social versus Economic Factors in Network Formation: An Empirical Analysis of the Multi-level Marketing Industry

  • The moral significance of Aesthetics in Nature Imagery