Yupeng Chen is an Assistant Professor of Marketing and International Business at Nanyang Business School. Yupeng obtained his Ph.D. in Marketing from Wharton in 2018, Ph.D. in Operations Research from Columbia University in 2015, and B.S. in Mathematics from Peking University in 2009.
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Asst Prof Chen Yupeng
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing

Yupeng's research interests lie in two areas. He is particularly interested in developing new machine learning models with applications in modeling consumer heterogeneity in preference estimation and estimating heterogeneous treatment effects in field experiments. He is also interested in conducting field experiments to test marketing strategies and theories of consumer behavior.
  • (1) Enhancing Effectiveness of Referral Programs by Promoting Better Matching: Evidence from Field Experiments,(2) Machine Learning Methods with Applications in Conjoint Estimation and Estimation of Heterogeneous Treatment Effects