Academic Profile : Faculty

Asst Prof Chen Yupeng.jpg picture
Asst Prof Chen Yupeng
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
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Yupeng Chen is an Assistant Professor of Marketing at Nanyang Business School. Yupeng obtained his Ph.D. in Marketing from Wharton in 2018, Ph.D. in Operations Research from Columbia University in 2015, and B.S. in Mathematics from Peking University in 2009.
Yupeng is primarily interested in developing new machine learning and optimization models to solve problems in marketing (e.g., preference estimation and customer relationship management) and operations (e.g., inventory management). He is also interested in conducting field experiments to understand behaviors of consumers and professionals.
  • Machine Learning Models for Preference Estimation Using Limited Consumer Choice Information
  • Should Referral Programs Reward Referring Customers Based on the Performance of New Customers Whom They Refer?
Courses Taught
BM2508 - Modern Technologies in Marketing