Academic Profile : Faculty
Assoc Prof Julien Cayla
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
Email
External Links
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Cayla, Julien and Brigitte Auriacombe (2025), “Emotional energy: when customer interactions revive service employees,” Journal of Marketing, forthcoming.
Fuschillo, Gregorio, Cayla Julien and Bernard Cova (2025) “Saved by a brand An odyssey of personal deliverance,” Marketing Theory, forthcoming.
Bhatnagar, Kushagra, Cayla, Julien, Dion, Delphine, Fuschillo, Gregorio (2024), “Consumer Sovereignty and The Ethics of Recognition,” Journal of Business Ethics, vol. 192, 1-19.
Welté, Jean-Baptiste, Julien Cayla, and Eileen Fischer (2022), “Navigating contradictory logics in the field of luxury retailing,” Journal of Retailing, October, 510–526
Welté, Jean-Baptiste, Julien Cayla, and Bernard Cova (2022), “The intimacy trap: Navigating the commercial friendships of luxury,” Journal of Business Research, 145 (June), 649-659.
Fuschillo, Gregorio, Julien Cayla, and Bernard Cova (2022), “Brand magnification: When brands help people reconstruct their lives,” European Journal of Marketing, 56 (3), 768–798.
Arnould, Eric, Cayla, Julien and Delphine Dion (2017), “Fetish, Magic, Marketing,” Anthropology Today, 33 (March), 28-32.
Baas, Michiel and Julien Cayla (2019), Recognition in India’s new service professions: gym trainers and coffee baristas” Consumption, Markers and Culture, 1-18
Cova, Bernard, Carù, Antonella and Julien Cayla (2018) “Escape: The missing concept in consumption experience,” Qualitative Market Research: an International Journal, 21 (4), 445-464.
Scott, Rebecca, Julien Cayla, Bernard Cova. (2017). Selling Pain to the Saturated Self. Journal of Consumer Research, 42 (June), 22-43.
Cayla, Julien and Kushagra Bhatnagar. (2017). Language and Power in India’s "New Services". Journal of Business Research, 72 (March), 189-198.
Cayla, Julien, Arnould, Eric and Robin Beers. (2014). Stories that Deliver Business Insights. MIT Sloan Management Review, 55(2), 55-62.
Cayla, Julien and Eric Arnould. (2013). Ethnographic Stories for Market Learning. Journal of Marketing, 77(4), 1-16.
Cayla, Julien and Lisa Peñaloza. (2012). Mapping the Play of Organizational Identity in Foreign Market Adaptation. Journal of Marketing, 76, 38-54.
Fuschillo, Gregorio, Cayla Julien and Bernard Cova (2025) “Saved by a brand An odyssey of personal deliverance,” Marketing Theory, forthcoming.
Bhatnagar, Kushagra, Cayla, Julien, Dion, Delphine, Fuschillo, Gregorio (2024), “Consumer Sovereignty and The Ethics of Recognition,” Journal of Business Ethics, vol. 192, 1-19.
Welté, Jean-Baptiste, Julien Cayla, and Eileen Fischer (2022), “Navigating contradictory logics in the field of luxury retailing,” Journal of Retailing, October, 510–526
Welté, Jean-Baptiste, Julien Cayla, and Bernard Cova (2022), “The intimacy trap: Navigating the commercial friendships of luxury,” Journal of Business Research, 145 (June), 649-659.
Fuschillo, Gregorio, Julien Cayla, and Bernard Cova (2022), “Brand magnification: When brands help people reconstruct their lives,” European Journal of Marketing, 56 (3), 768–798.
Arnould, Eric, Cayla, Julien and Delphine Dion (2017), “Fetish, Magic, Marketing,” Anthropology Today, 33 (March), 28-32.
Baas, Michiel and Julien Cayla (2019), Recognition in India’s new service professions: gym trainers and coffee baristas” Consumption, Markers and Culture, 1-18
Cova, Bernard, Carù, Antonella and Julien Cayla (2018) “Escape: The missing concept in consumption experience,” Qualitative Market Research: an International Journal, 21 (4), 445-464.
Scott, Rebecca, Julien Cayla, Bernard Cova. (2017). Selling Pain to the Saturated Self. Journal of Consumer Research, 42 (June), 22-43.
Cayla, Julien and Kushagra Bhatnagar. (2017). Language and Power in India’s "New Services". Journal of Business Research, 72 (March), 189-198.
Cayla, Julien, Arnould, Eric and Robin Beers. (2014). Stories that Deliver Business Insights. MIT Sloan Management Review, 55(2), 55-62.
Cayla, Julien and Eric Arnould. (2013). Ethnographic Stories for Market Learning. Journal of Marketing, 77(4), 1-16.
Cayla, Julien and Lisa Peñaloza. (2012). Mapping the Play of Organizational Identity in Foreign Market Adaptation. Journal of Marketing, 76, 38-54.
Books
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Zwick, Detlev and Julien Cayla eds. (2011), Inside Marketing: Practices, Ideologies, Devices. Oxford University Press.