Academic Profile : Faculty

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Assoc Prof Julien Cayla
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Welté, Jean-Baptiste, Julien Cayla, and Eileen Fischer (2022), “Navigating contradictory logics in the field of luxury retailing," Journal of Retailing, forthcoming (published online December 2021)

Welté, Jean-Baptiste, Julien Cayla, and Bernard Cova (2022), “The intimacy trap: Navigating the commercial friendships of luxury,” Journal of Business Research, forthcoming.

Fuschillo, Gregorio, Julien Cayla, and Bernard Cova (2022) "Brand magnification: when brands help people reconstruct their lives,” European Journal of Marketing (published online January 2022).

Arnould, Eric, Cayla, Julien and Delphine Dion (2017), “Fetish, Magic, Marketing,” Anthropology Today, 33 (March), 28-32.

Baas, Michiel and Julien Cayla (2019), Recognition in India’s new service professions: gym trainers and coffee baristas” Consumption, Markers and Culture, 1-18

Cova, Bernard, Carù, Antonella and Julien Cayla (2018) “Escape: The missing concept in consumption experience,” Qualitative Market Research: an International Journal, 21 (4), 445-464.


Scott, Rebecca, Julien Cayla, Bernard Cova. (2017). Selling Pain to the Saturated Self. Journal of Consumer Research, 42 (June), 22-43.

Cayla, Julien and Kushagra Bhatnagar. (2017). Language and Power in India’s "New Services". Journal of Business Research, 72 (March), 189-198.

Cayla, Julien, Arnould, Eric and Robin Beers. (2014). Stories that Deliver Business Insights. MIT Sloan Management Review, 55(2), 55-62.

Cayla, Julien and Eric Arnould. (2013). Ethnographic Stories for Market Learning. Journal of Marketing, 77(4), 1-16.

Cayla, Julien and Lisa Peñaloza. (2012). Mapping the Play of Organizational Identity in Foreign Market Adaptation. Journal of Marketing, 76, 38-54.