Academic Profile : No longer with NTU
Thomas Allard
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
Email
External Links
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Allard, Thomas and Stefano Puntoni. (2022). Misunderstood Menu Metrics: Side-length Food Sizing Leads to Quantity Underestimation and Overeating. Forthcoming at Journal of the Association for Consumer Research.
Allard, Thomas and Brent McFerran. (2022). Ethical Branding in a Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions. Forthcoming at Journal of Consumer Psychology.
Allard, Thomas, Lea H. Dunn, and Katherine White. (2020). Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word-of-Mouth. Journal of Marketing, 84(4), 86-106.
Allard, Thomas, David Hardisty, and Dale Griffin. (2019). When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options. Journal of Marketing Research, 56(5), 826-841.
Allard, Thomas and Dale Griffin. (2017). Comparative Price and the Design of Effective Product Communications. Journal of Marketing, 81(5), 16-29.
Allard, Thomas and Katherine White. (2015). Cross-Domain Effects of Guilt on Desire for Self-Improvement Products. Journal of Consumer Research, 42(3), 401-419.
Allard, Thomas and Brent McFerran. (2022). Ethical Branding in a Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions. Forthcoming at Journal of Consumer Psychology.
Allard, Thomas, Lea H. Dunn, and Katherine White. (2020). Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word-of-Mouth. Journal of Marketing, 84(4), 86-106.
Allard, Thomas, David Hardisty, and Dale Griffin. (2019). When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options. Journal of Marketing Research, 56(5), 826-841.
Allard, Thomas and Dale Griffin. (2017). Comparative Price and the Design of Effective Product Communications. Journal of Marketing, 81(5), 16-29.
Allard, Thomas and Katherine White. (2015). Cross-Domain Effects of Guilt on Desire for Self-Improvement Products. Journal of Consumer Research, 42(3), 401-419.