Academic Profile : Faculty

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Assoc Prof Sadat Reza
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
 
Sadat Reza is Associate Professor of Marketing at Nanyang Business School, NTU and Fellow, Institute for Asian Consumer Insight. Sadat received his Ph.D. in Economics from York University, Canada specializing in microeconometrics. Sadat's research area is empirical modelling in marketing/industrial organization. His current research focuses on social and spatial interaction models in marketing, econometrics of duration data, and digital technology in emerging markets.
Econometrics of social and spatial interaction; econometrics of duration data; digital technology in emerging markets
 
  • Impact of Fintech on Enabling Innovation Among Small and Micro-enterprises in the Emerging Markets in Asia
  • Peer influence in promotional offer diffusion