Academic Profile : Faculty

Assoc Prof Lim Ai Ching_1.jpg picture
Assoc Prof Lim Ai Ching
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
Assistant Dean, Graduate Studies, College of Business (NBS)
Elison Lim is currently Associate Professor at the Division of Marketing and presently serves as the Assistant Dean (Graduate Studies). Before joining Nanyang Business School, Elison was Senior Lecturer (with tenure) at The University of Melbourne.

Elison's research interests are in the area of consumer behaviour, with a focus on understanding the role of emotions and affective display in consumer-marketer interactions, the impact of culture on consumption, as well as the influence of figurative language effects on advertising and branding perceptions. Her research has been published in international journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Business Research. Elison was the recipient of the Divisional Research Excellence Award in 2011.

Aside to research, Elison enjoys teaching and interacting with students. She was the recipient of the Nanyang Education Award in 2017, as well as the Divisional Teaching Excellence Award (2013, 2016). Elison has also nominated for the Nanyang Education Award (2013, 2016, 2018) and the Teacher of the Year Award (2015, 2016).

Visit Elison's Google Scholar page at:
Emotions and affective display
Culture and Cross-Cultural Consumer Differences
Language Effects in Advertising
  • Imaging Skin Tones and Cultural Preferences in Southeast Asia
  • Leveraging Social Media Influencers and Artificial Intelligence For Psychosocial Wellbeing Interventions Among the Elderly
  • Preparing for the Era of AI-powered Synthetic Advertising: Theoretical Development, Practical and Policy Recommendations
  • Unpacking user responses to virtual influencers, Harness human-virtual influencer communication to promote strategic communication