Academic Profile

Saifuddin Ahmed is an assistant professor at Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. Dr. Ahmed holds a Ph.D. in Communication Studies from the University of California, Davis.

His research interests lie in new and emerging media, political communication, social media and politics, public opinion, and media representation of minorities. He is particularly interested in the transformative role of new media in political engagement in technologically emerging societies. More recently, Dr. Ahmed is investigating the effects of AI on politics concentrating on algorithmic influence on political attitudes and behavior (including the public opinion of AI technologies and the sociopolitical impact of deepfakes).

Dr. Ahmed has published in reputed peer-review journals such as New Media & Society, Communication Research, Journal of Broadcasting and Electronic Media, Computers in Human Behavior, and International Journal of Public Opinion Research.
Saifuddin Ahmed Profile Photo (1).jpg picture
Asst Prof Saifuddin Ahmed
Assistant Professor, Wee Kim Wee School of Communication and Information

Civic Engagement; Political Communication; Political Inequality; Social Media; Mis- and Disinformation; Public Opinion; Minority​ Media Representation
  • Examining and inoculating against the digital deception of deepfakes (ILLUSION)

  • The Role of Social Media Use in Civic Participation and Knowledge Inequality

  • Us and AI: Public Opinion on Artificial Intelligence in a Post-Trust Era
  • Ahmed, S. (2021). Navigating the maze: Deepfakes, cognitive ability, and social media news skepticism. New Media & Society, Online First.

  • Ahmed, S., & Madrid-Morales, D. (2021). Is it still a man’s world? Social media news use and gender inequality in online political engagement. Information, Communication & Society, 24(3), 381-399.

  • Ahmed, S. (2021). Who inadvertently shares deepfakes? Analyzing the role of political interest, cognitive ability, and social network size. Telematics and Informatics, 57, 101508.

  • Ahmed, S. (2020). Concurrent Media News Use and Gender-Based Political Participation Inequality in a Low-Income Democracy. International Journal of Public Opinion Research, 32(4), 815-828.

  • Ahmed, S & Cho, J. (2019). The Internet and Political (In)Equality in the Arab World: A Multi-Country Study of the Relationship between Internet News Use, Press Freedom, and Protest Participation. New Media & Society, 21, 1065-1084.

  • Ahmed, S., Jaidka, K., & Cho, J. (2017). Tweeting India’s Nirbhaya protest: A study of emotional dynamics in an online social movement. Social Movement Studies, 16(4), 447-465.

  • Ahmed, S., & Matthes, J. (2017). Media representation of Muslims and Islam from 2000 to 2015: A meta-analysis. International Communication Gazette, 79(3), 219-244.