Academic Profile : Faculty

2024 NBS Portraits - Xinlong Li (Asst Prof) 0024.jpg picture
Asst Prof Xinlong Li
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
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Biography

Ph.D. Marketing, Rotman School of Management, University of Toronto
M.S. Statistics, Department of Statistics, University of Chicago
B.S. Statistics, Chu Kochen Honors College, Zhejiang University

Research Interests

Structural Models, Machine Learning, Fintech, Digital Marketing, Network Effects
 

Current Grants

  • Voice of Success: Crafting the Ideal Digital Human Tone for Live Commerce

Teaching

Courses Taught
1. Marketing Research (MSc Marketing Science, Nanyang Technological University) 2022-present

2. Marketing Analytics (undergraduate, Nanyang Technological University) 2022-present

3. Market Intelligence (undergraduate, Nanyang Technological University) 2020-2022