Academic Profile : Faculty
Asst Prof Xinlong Li
Assistant Professor
Email
External Links
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
1. “The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking,” (with Avni Shah), Journal of Marketing Research (forthcoming).
2. “How Does a Firm Learn in a Changing World: The Case of Prosper Marketplace,” (with Andrew Ching), Marketing Science, 2024.
3. “The Bright Side of Inequity Aversion,” (with Xi Li), Management Science, 2023.
4. “Demographic and Indication-specific Characteristics Have Limited Association with Social Network Engagement: Evidence From Four Healthcare Support Groups,” (with Trevor van Mierlo, Andrew Ching and Doug Hyatt), Journal of Medical Internet Research, vol.19 (2): e40, 2017.
2. “How Does a Firm Learn in a Changing World: The Case of Prosper Marketplace,” (with Andrew Ching), Marketing Science, 2024.
3. “The Bright Side of Inequity Aversion,” (with Xi Li), Management Science, 2023.
4. “Demographic and Indication-specific Characteristics Have Limited Association with Social Network Engagement: Evidence From Four Healthcare Support Groups,” (with Trevor van Mierlo, Andrew Ching and Doug Hyatt), Journal of Medical Internet Research, vol.19 (2): e40, 2017.
Other Research Outputs/Projects
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
“The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking,” (with Avni Shah, Revise & Resubmit at Journal of Marketing Research).
“The Role of Augmented Reality in Promoting Eco Friendly Transportation Choices: The Case of Pokémon Go,” (with Huachao Gao, Xin Wang and Praveen Kopalle, under review at Journal of Marketing Research).
“The Gambler's and Hot-hand Fallacies in Peer-to-peer Lending,” (with Xi Li, Reject & Resubmit at Management Science).
“The Bandwagon Effect: Can A Trophy Tame Internet Trolls?” (with Xinying Hao, Reject and Resubmit at Journal of Marketing).
“Goodbye My Friends and Goodbye My Career: Evidence from the Movie Industry,” (with Andrew Ching, Under Review at Journal of Marketing Research).
“The Role of Augmented Reality in Promoting Eco Friendly Transportation Choices: The Case of Pokémon Go,” (with Huachao Gao, Xin Wang and Praveen Kopalle, under review at Journal of Marketing Research).
“The Gambler's and Hot-hand Fallacies in Peer-to-peer Lending,” (with Xi Li, Reject & Resubmit at Management Science).
“The Bandwagon Effect: Can A Trophy Tame Internet Trolls?” (with Xinying Hao, Reject and Resubmit at Journal of Marketing).
“Goodbye My Friends and Goodbye My Career: Evidence from the Movie Industry,” (with Andrew Ching, Under Review at Journal of Marketing Research).