Academic Profile

Dr. Kang, Hyunjin is an assistant professor of the Wee Kim Wee School of Communication and Information. Prior to joining WKWSCI in 2016, she worked as a postdoctoral scientist in the Center for the Connected Consumer at the George Washington University School of Business. Her research investigates psychological effects of interactive communication technologies on consumer behaviors and communication processes. Her work has been published in New Media & Society, Media Psychology, Computers in Human Behaviors, Mass Communication & Society, Journalism & Mass Communication Quarterly, and elsewhere.
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Asst Prof Kang Hyunjin
Assistant Professor, Wee Kim Wee School of Communication and Information

Interactive Technology for Strategic Communication; Online / Mobile Privacy; Internet of Things; Media Effects
  • An Investigation of the antecedents and user responses to the personalization-privacy paradox of the Internet of Things

  • Can a fridge persuade me? Investigation of persuasive effects of Internet of Things
  • Kang, H., Shin, W., & Huang, J. (2021; published online first). Teens’ privacy management on video-sharing social media: The roles of perceived privacy risk and parental mediation. Internet Research.

  • Kang, H., & Oh, J. (2021; published online first) An extended privacy calculus model for smart speakers: Integrating the role of privacy self-efficacy and the multi-dimensional view of privacy management. New Media & Society.

  • Kang, H., & Oh, J. (2021; published online first). Beyond user control and two-way communication: The four-factor model of interactivity of smart wearables. Media Psychology.

  • Kang, H., & Kim, H. K. (2020). My avatar and the affirmed self: Psychological and persuasive implications of avatar customization. Computers in Human Behavior, 112(April), 106446.

  • Kang, H., & Kim, K. J. (2020). Private Information Disclosure on the Internet of Things: The Effects of Tailoring, Self-expansion, and Power Usage. Journal of Broadcasting and Electronic Media, 64(4), 640–660.

  • Kang, H., & Kim, K. J. (2020). Feeling connected to smart objects? A moderated mediation model of locus of agency, anthropomorphism, and sense of connectedness. International Journal of Human Computer Studies, 133 (July 2019), 45–55.

  • Kang, H., & Sundar, S. S. (2016). When Self Is the Source: Effects of Media Customization on Message Processing. Media Psychology, 19(4), 561–588.

  • Kang, H., Shin, W., & Tam, L. (2016). Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management. Computers in Human Behavior, 56, 281–288.

  • Kang, H., & Shin, W. (2016). Do Smartphone Power Users Protect Mobile Privacy Better than Nonpower Users? Exploring Power Usage as a Factor in Mobile Privacy Protection and Disclosure. Cyberpsychology, Behavior and Social Networking, 19(3), 179–185.

  • Kang, H., & Sundar, S. S. (2013). Depleted egos and affirmed selves: The two faces of customization. Computers in Human Behavior, 29(6), 2273–2280.

  • Kang, H., Bae, K., Zhang, S., & Sundar, S. S. (2011). Source cues in online news: Is the proximate source more powerful than distal sources? Journalism & Mass Communication Quarterly, 88(4), 719–736.