Academic Profile

Dr. Kang, Hyunjin is an assistant professor of the Wee Kim Wee School of Communication and Information. Prior to joining WKWSCI in 2016, she worked as a postdoctoral scientist in the Center for the Connected Consumer at the George Washington University School of Business. Her research investigates psychological effects of interactive communication technologies on consumer behaviors and communication processes. Her work has been published in Media Psychology, Computers in Human Behaviors, Mass Communication & Society, Journalism & Mass Communication Quarterly, and elsewhere.
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Asst Prof Kang Hyunjin
Assistant Professor, Wee Kim Wee School of Communication and Information

Interactive Technology for Strategic Communication; Online / Mobile Privacy; Internet of Things; Media Effects
  • An Investigation of the antecedents and user responses to the personalization-privacy paradox of the Internet of Things

  • Can a fridge persuade me? Investigation of persuasive effects of Internet of Things
  • Hyunjin Kang, Wonsun Shin, Leona Tam. (2016). Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management. Computers in Human Behavior, 56, 281-288.

  • Kang, Hyunjin & Wonsun Shin. (2016). Do Smartphone Power Users Protect Mobile Privacy Better than Non-Power Users. Cyberpsychology, Behavior and Social Networking, 19(3), 179-185.

  • Sundar, S. Shyam, Hyunjin Kang, Mu Wu, Eun Go, & Bo Zhang. (2014). Unlocking the Privacy Paradox: Do Cognitive Heuristics Hold the Key?. Proceedings of the 2013 Annual Conference on Human Factors in Computing Systems (CHI’13), .

  • Kang, Hyunjin & S. Shyam Sundar. (2013). Depleted Egos and Affirmed Selves: The Two Faces of Customization. Computers in Human Behavior, 29(6), 2273-2280.

  • Kang, Hyunjin., Keunmin Bae, Shaoke Zhang, & S. Shyam Sundar. (2011). Source Cues in Online News: Is Proximate Source More Powerful than Distal Sources. Journalism & Mass Communication Quarterly, 88(4), 719-736.