Academic Profile : Faculty
Assoc Prof Chan Yee Ling, Elaine
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
Elaine Chan is an Associate Professor of Marketing at Nanyang Business School. She obtained her PhD from Hong Kong University of Science and Technology. Her research interests focus on understanding consumer behavior. In particular, she is interested in how interpersonal influences and lay beliefs influence consumers’ attitude, motivation and behavior. Her research has been published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology.
- To Live Long or To Have Better Quality of Life: How Do the Reasons to be Healthy Affect Healthy Choices