Academic Profile : Faculty

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Assoc Prof Chan Yee Ling, Elaine
Head of Division
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
HOD of Marketing, College of Business (NBS)
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Li, Shaobo, Nuoya Chen, Elaine Chan, and Yang Guo (2024), "Loss framing increases entity theorists’ vaccine uptake," International Journal of Research in Marketing, forthcoming.

Briers, Barbara, Young Eun Huh, Elaine Chan, and Anirban Mukhopadhyay (2024), “Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences their Children’s Food Consumption and Body Mass Index,” Journal of Consumer Research, 50 (6), 1074–96.

Gu, Yangjie, Elaine Chan, and Aradhna Krishna (2023), "The Trivial‐Task Motivation Effect: Highlighting Completion of an Initial Trivial Task Increases Motivation for the Main Task,” Marketing Letters, forthcoming.

Chan, Elaine and Lijun Shirley Zhang (2022), “Is this Food Healthy? The Impact of Lay Beliefs and Contextual Cues on Food Healthiness Perception and Consumption,” Current Opinion in Psychology, 46 (August), 101348.

Chan, Elaine (2022), “Can Social Comparison Motivate Satisficers? The Role of Input versus Output in Upward Social Comparison,” Journal of Consumer Psychology, 32 (4), 664- 71.

Briers, Barbara, Young Eun Huh, Elaine Chan, and Anirban Mukhopadhyay (2020), “The Unhealthy = Tasty Belief is Associated with BMI through Reduced Consumption of Vegetables: A Cross-National and Mediational analysis,” Appetite, 150, 104639.

Chan, Elaine and Barbara Briers (2019), “It’s the End of the Competition: When Social Comparison is Not Always Motivating for Goal Achievement,” Journal of Consumer Research, 46 (2), 351-70.

Chan, Elaine and Jaideep Sengupta (2013), “Observing Flattery: A Social Comparison Perspective,” Journal of Consumer Research, 40 (Dec), 740-58.

Chan, Elaine, Jaideep Sengupta, and Anirban Mukhopadhyay (2013), “The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism,” Journal of Consumer Psychology, 23 (1), 90-105.

Chan, Elaine and Jaideep Sengupta (2010), “Insincere Flattery Actually Works: A Dual Attitudes Perspective,” Journal of Marketing Research, 47 (1), 122-33.

Chan, Elaine and Anirban Mukhopadhyay (2010), “When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,” Journal of Marketing Research, 47 (3), 497-507.