Academic Profile : Faculty
Assoc Prof Zhang Kuangjie
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
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Kuangjie Zhang is Associate Professor of Marketing and Academic Director for the MSc Marketing Science program at Nanyang Business School, Nanyang Technological University, Singapore. He holds a Ph.D. in Management (Marketing specialization) from INSEAD. He also received a B.A. degree in Economics and a B.Sc. degree in Psychology from Peking University in China.
His research interests focus on pricing and numerical cognition as well as the domain of hedonic and experiential consumption. He is also interested in topics such as brand perception, prosocial behavior, and health communication. His research has appeared in leading academic journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: General) and managerial publications (e.g., Harvard Business Review). He currently serves on the editorial review board of Journal of Consumer Research, International Journal of Research in Marketing, and Journal of Public Policy & Marketing.
Kuangjie has won both the Research Excellence Award (2015, 2023) and the Teaching Excellence Award (2020) at Nanyang Business School. He has also been nominated for the NBS Teacher of the Year Award (2020) and the MSc in Marketing Science Teacher of the Year Award (2022, 2024).
His research interests focus on pricing and numerical cognition as well as the domain of hedonic and experiential consumption. He is also interested in topics such as brand perception, prosocial behavior, and health communication. His research has appeared in leading academic journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: General) and managerial publications (e.g., Harvard Business Review). He currently serves on the editorial review board of Journal of Consumer Research, International Journal of Research in Marketing, and Journal of Public Policy & Marketing.
Kuangjie has won both the Research Excellence Award (2015, 2023) and the Teaching Excellence Award (2020) at Nanyang Business School. He has also been nominated for the NBS Teacher of the Year Award (2020) and the MSc in Marketing Science Teacher of the Year Award (2022, 2024).
Pricing and Numerical Cognition, Hedonic and Experiential Consumption, Brand Perception, Prosocial Behavior, Health Communication
- How Token Effort Influences Price Promotion Effectiveness
Awards
Nominee for MSc in Marketing Science Teacher of the Year Award, 2024
Nominee for Nanyang Research Award (Young Investigator), 2024
NBS Research Excellence Award, 2023
Nominee for MSc in Marketing Science Teacher of the Year Award, 2022
Nominee for Nanyang Research Award (Young Investigator), 2021
Nominee for NBS Teacher of the Year Award, 2020
NBS Teaching Excellence Award, 2020
NBS Research Excellence Award, 2015
Nominee for Nanyang Research Award (Young Investigator), 2024
NBS Research Excellence Award, 2023
Nominee for MSc in Marketing Science Teacher of the Year Award, 2022
Nominee for Nanyang Research Award (Young Investigator), 2021
Nominee for NBS Teacher of the Year Award, 2020
NBS Teaching Excellence Award, 2020
NBS Research Excellence Award, 2015
Fellowships & Other Recognition
Faculty Fellow, 2024 AMA-Sheth Foundation Doctoral Consortium, University of Manchester
Fellow, 2012 AMA-Sheth Foundation Doctoral Consortium, University of Washington
Fellow, 2012 AMA-Sheth Foundation Doctoral Consortium, University of Washington
Courses Taught
BM2501 Market Behavior (Undergraduate Course; 2015-2024)
BM2509 Consumer Insights (Undergraduate Course; 2023-present)
MM6003 Consumer Psychology (MSc Course; 2020-present)
MK9101 Seminar in Consumer Behavior (PhD Course; 2015-2024)
BM2509 Consumer Insights (Undergraduate Course; 2023-present)
MM6003 Consumer Psychology (MSc Course; 2020-present)
MK9101 Seminar in Consumer Behavior (PhD Course; 2015-2024)
Supervision of PhD Students
Wenjin Tang (main supervisor, 2023-present)
Haoyu Liu (main supervisor, 2022-present)
Qing Tang (co-supervisor, graduated in 2023)
-Placement: Assistant Professor, Hong Kong Baptist University, Hong Kong
Shaobo (Kevin) Li (main supervisor, graduated in 2019)
-Placement: Assistant Professor, Southern University of Science and Technology, China
-Winner of the 2019 AMS Mary Kay Dissertation Proposal Award
Tzu-Yin (Vicky) Kuo (co-supervisor, graduated in 2018)
-Placement: Lecturer, Singapore University of Social Sciences, Singapore
Haoyu Liu (main supervisor, 2022-present)
Qing Tang (co-supervisor, graduated in 2023)
-Placement: Assistant Professor, Hong Kong Baptist University, Hong Kong
Shaobo (Kevin) Li (main supervisor, graduated in 2019)
-Placement: Assistant Professor, Southern University of Science and Technology, China
-Winner of the 2019 AMS Mary Kay Dissertation Proposal Award
Tzu-Yin (Vicky) Kuo (co-supervisor, graduated in 2018)
-Placement: Lecturer, Singapore University of Social Sciences, Singapore