Academic Profile : Faculty

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Asst Prof Vivek Choudhary
Assistant Professor, College of Business (Nanyang Business School) - Division of Information Technology & Operations Management
External Links

Vivek is interested in Data-driven Operations Management problems. Currently, he focuses on two research streams: Behavioral Operations Management and Supply Chain Management. His recent works examine the implications of technology on behavior and devise interventions to improve performance. He employs various empirical methodologies such as econometric methods, machine learning, and field experiments. He also serves as an advisor to several start-ups. Personal website, CV


  • INSEAD, PhD (2020)

  • IIT Kharagpur, BTech/MTech (2007)

Industry Experience

  • McKinsey & Co

  • ITC Limited


  • Nudging Drivers to Safety: Evidence from a Field Experiment -- Management Science (link), Choudhary V, Shunko M, Netessine S, and Koo S.

  • Does Immediate Feedback Make You Not Try as Hard?: A Study of Automotive Telematics -- M&SOM (link), Choudhary V, Shunko M, and Netessine S.

  • Go Wide or Go Deep? Assortment Strategy and Order Fulfillment in Online Retail -- M&SOM (link), Gopalakrishnan S, Matta M, Yourdshahy MI, Choudhary V.

  • Human-AI Ensembles: When Can They Work?--Journal of Management (link) Choudhary, V., Marchetti, A., Shrestha, Y. R., Puranam, P.

Working Papers (available on my SSRN)

  • Don’t Fake it till you Make it: An Empirical Study of Last Mile Delivery -- Arora S, Choudhary V, Kireyev P.(Major revision Management Science).

  • Should Firms Promote Public Health to their Customers? Evidence of Economic Impact from a Natural Experiment in Ridesharing -- Choudhary, V.; Liu, Z.; Kireyev, P.; Turki, S.; Borzdyko, O.; Boutaib, A.

  • To Err is Human: A Field Experiment in Nudging Doctors Away from Drug-to-Drug Interactions -- Shao X., Choudhary V., Majumdar A., Pithawala B.

  • Why do We Need More Female Doctors? Doctors-patients Gender Concordance During Lockdown -- Shao X., Choudhary V., Gopal A., Majumdar A., Pithawala B.

  • Do Flexibility and Chaining Really Help? An Empirical Analysis of Automotive Plant Networks -- Choudhary V, Hasija S, Netessine S.

  • When Cost-Cutting May Go Wrong? Evidence from a Natural Experiment in Food Delivery -- Choudhary V., Sen P.

Media Coverage

Last updated: Sep 2023

Empirical Operations Management, Behavioral Operations, Supply Chain Management, Innovation.
  • Nudging Doctors to Safety: A Field Experiment in Prescription Behavior
Nominated 2023 ITOM Teaching Excellence Award
Nominated 2022 ITOM Research Excellence Award
Finalist 2021 MSOM Responsible Research Award
Honorable Mention CBOM POMS 2020
Finalist, IBM Best Student Paper Competition 2019
Honorable Mention (3rd Prize) at POMS HK 2019
Courses Taught
Business Analytics
Supervision of PhD Students
Xiaodan Shao
Zhenming Shi