Vivek is interested in Data-driven Operations Management problems. In his reseach, he studies human behavior across digital platforms such as last-mile delivery, food delivery, and healthtech using Field Experiments, Econometrics, and Machine Learning. He teaches business analytics. He is also the coordinator of the OM PhD Program.  He also serves as an advisor to several start-ups. For more details please visit his personal website. Link to his CV.

Education

• INSEAD, PhD (2020)


• IIT Kharagpur, BTech/MTech (2007)

Industry Experience

• McKinsey & Co


• ITC Limited

Publications

• Nudging Drivers to Safety: Evidence from a Field Experiment (2020) -- Management Science (link), Choudhary V, Shunko M, Netessine S, and Koo S.


• Does Immediate Feedback Make You Not Try as Hard?: A Study of Automotive Telematics (2021) -- M&SOM (link), Choudhary V, Shunko M, and Netessine S.


• Go Wide or Go Deep? Assortment Strategy and Order Fulfillment in Online Retail (2022) -- M&SOM (link), Gopalakrishnan S, Matta M, Yourdshahy MI, Choudhary V.


• Human-AI Ensembles: When Can They Work? (2023)--Journal of Management (link) Choudhary, V., Marchetti, A., Shrestha, Y. R., Puranam, P.


• Don’t Fake it till you Make it: An Empirical Study of Last Mile Delivery (2024) -- Management Science (link) Arora S, Choudhary V, Kireyev P.

Working Papers (available on my SSRN)

• Should Firms Promote Public Health to their Customers? Evidence of Economic Impact from a Natural Experiment in Ridesharing -- Choudhary, V.; Liu, Z.; Kireyev, P.; Turki, S.; Borzdyko, O.; Boutaib, A. (Rej&Res at M&SOM)


• To Err is Human: A Field Experiment in Nudging Doctors Away from Drug-to-Drug Interactions -- Shao X., Choudhary V., Majumdar A., Pithawala B.(Rej&Res at M&SOM)


• Why do We Need More Female Doctors? Doctors-patients Gender Concordance During Lockdown -- Shao X., Choudhary V., Gopal A., Majumdar A., Pithawala B.


• Do Flexibility and Chaining Really Help? An Empirical Analysis of Automotive Plant Networks -- Choudhary V, Hasija S, Netessine S.


• When Cost-Cutting May Go Wrong? Evidence from a Natural Experiment in Food Delivery -- Choudhary V., Sen P.

Media Coverage

• Harvard Business Review: Instant Feedback Hurts Our Performance


• INSEAD Knowledge: Should Firms Encourage Their Customers to Vaccinate?


• INSEAD Knowledge: A Potential Playbook for the Future of the Car Industry

Last updated: Aug 2024