Academic Profile

Vivek is interested in Data-driven Operations Management problems. Currently, he focuses on two research streams: Behavioral Operations Management and Supply Chain Management. His recent works examine the implications of technology on behavior and devise interventions to improve performance. He employs various empirical methodologies such as econometric methods, machine learning, and field experiments. He also serves as an advisor to several start-ups.
Personal website, CV

  • INSEAD - Ph.D., Technology & Operations Management, France & Singapore, (2020)
  • INSEAD - M.S., Management Science, France & Singapore, (2017)
  • IIT Kharagpur - B.Tech & M.Tech, Mechanical Engineering, India, (2007)

Industry Experience
  • McKinsey & Co - Consultant, India, Indonesia
  • ITC Limited - Operations Manager, India

Working Papers
  • Do Flexibility and Chaining Really Help? An Empirical Analysis of Automotive Plant Networks, (Choudhary V, Hasija S, Netessine S.)
  • Human-Algorithm Ensembles, (Choudhary, V, Marchetti, A, Shrestha, YR, Puranam, P.)
  • Go Wide or Go Deep? Assortment Strategy and Order Fulfillment in Online Retail (Gopalakrishnan S, Matta M, Yourdshahy MI, Choudhary V.)
  • When Cost-Cutting May Go Wrong? Evidence from a Natural Experiment in Food Delivery (Choudhary V., Sen P)
  • Don’t Fake It if You Can’t Make It: An Empirical Study of Last-Mile Delivery(Arora S, Choudhary V, Kireyev P.)

Media Coverage

  • Finalist 2021 MSOM Responsible Research Award
  • Honorable Mention CBOM POMS 2020
  • Finalist, IBM Best Student Paper Competition 2019
  • Honorable Mention (3rd Prize) at POMS HK 2019

Last updated: 06Sep2021
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Dr Vivek Choudhary
Assistant Professor, College of Business (Nanyang Business School) - Division of Information Technology & Operations Management

Empirical Operations Management, Behavioral Operations, Supply Chain Management, Innovation.
  • Examining the effect of waiting on customers during a service encounter
  • Nudging Drivers to Safety: Evidence from a Field Experiment. Choudhary V, Shunko M, Netessine S, and Koo S. (2020). (Management Science, forthcoming)

  • Does Immediate Feedback Make You Not Try as Hard?: A Study of Automotive Telematics. Choudhary V, Shunko M, Netessine S. (2020). (Manufacturing & Service Operations Management, link)