Academic Profile : Faculty
Dr. Lou is a mixed-methods researcher with a strong quantitative focus, experienced in a broad range of research methods, including lab and online experiment, survey, in-depth interview, focus group, and data mining; In her recent publications, she has used eye-tracking and psychophysiological measures, as well as topic modeling and sentiment analysis through a big data approach.
Her work has appeared in top-tier journals in both advertising and communication, including the Journal of Advertising, International Journal of Advertising, Journal of Computer-Mediated Communication, among others. She was awarded the 2021 Mary Alice Shaver Promising Professor Award by the American Academy of Advertising (AAA) (an award that honors a junior faculty member who has demonstrated excellence and innovation in advertising research and teaching and who has taught no more than four years in a full-time faculty position), the 2021 Outstanding Reviewer Award by the Journal of Interactive Advertising, the 2019 Best Article Award in the Journal of Interactive Advertising, and was also a recipient of the 2021 and 2019 AAA Research Fellowship Grants, respectively.
Before joining NTU, she was a Ph.D. student in the Department of Advertising and Public Relations at Michigan State University (2012 Sept - 2016 Dec). She also studied at Ohio University (M.S. degree, the E. W. Scripps school of Journalism) and Wuhan University (B.A. School of Journalism and Communication).
She serves as an Associate Editor in the International Journal of Advertising (IJA) and the Journal of Interactive Advertising (JIA). She is also serving on the Editorial Review Boards of the Journal of Advertising (JA) and the Journal of Current Issues & Research in Advertising (JCIRA).
Furthermore, she is the International Liaison for the Information Systems Division within the International Communication Association (ICA) (2019-2022) and serving on the Global and Multicultural Committee of the American Academy of Advertising (AAA). She also served in the AEJMC Presidential Task Force on Careers Committee (2017-2019).
Associate Editor:
• International Journal of Advertising (2022 -- present)
• Journal of Interactive Advertising (2021 -- present)
Editorial Review Board:
• Journal of Advertising (2022 -- present)
• Journal of Advertising Research (2022 -- present)
• Journal of Current Issues & Research in Advertising (2021 -- present)
Selected Research Awards and Honors:
2023 Highly Commended Paper Award of the International Journal of Advertising articles published in 2022
2023 Top Faculty Paper Award in the Open Research Competition at the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC)
2022 Journal of Advertising Best Article Award
2022 Top Faculty Paper Award in the Open Research Competition at the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC)
2021 Mary Alice Shaver Promising Professor Award, American Academy of Advertising
2021 Outstanding Reviewer Award, Journal of Interactive Advertising
2021 American Academy of Advertising Research Fellowship recipient
2019 Journal of Interactive Advertising Best Article Award (This article on influencer marketing is also among the AAA journals' most influential articles in 2019)
2019 American Academy of Advertising Research Fellowship recipient
2016 Mass Communication and Society Article of the Year
2015 Journal of Interactive Advertising Best Article Award
2014 Top Poster Award of ComSHER Division, AEJMC
Awards under supervision:
2022 AEJMC Top Student Paper Award (FYP supervisor), Communication Theory & Methods Division2020 AEJMC Top Student Paper Award @LGBTQ Interest Group (FYP Supervisor)2020 Top Research FYP Award (supervisor), WKWSCI, NTU
2019 NTU Undergraduate Research Experience on CAmpus (URECA) research (Supervisor): 2nd prize for Best poster, 1st prize for peer assessment, & 1st prize for most popular poster of Social Sciences
INVITED EDITORIALS/GUEST EDITOR:
• Lou, C. & Jin, V. (In Progress). Untapped and Understudied Issues in Influencer Advertising. Special issue editor in the Journal of Interactive Advertising, https://think.taylorandfrancis.com/special_issues/untapped-understudied-issues-influencer-advertising/
• Chen, H., Wang, Y., Lou, C., & Lee Y. (In Progress). New Technologies in Advertising Research and Practice. Special issue editor in the Journal of Business Research, https://journals.elsevier.com/journal-of-business-research/call-for-papers/new-technologies-in-advertising-research-and-practice
• Hudders, L., & Lou, C. (2022). Future Trends in Influencer Marketing. Special issue editor in the International Journal of Advertising (submissions closed).
consumer psychology
social media advertising
influencer marketing
- A Longitudinal Assessment of Children’s Advertising Guidelines on Child Food Consumption and Preferences in Singapore
- Boosting Workforce Wellbeing via Finance and AL-powered Sequential Intervention
- Brand Activism as a New Consumer Culture: A Theoretical & Practical Explication
- Leveraging Social Media Influencers and Artificial Intelligence For Psychosocial Wellbeing Interventions Among the Elderly
- Preparing for the Era of AI-powered Synthetic Advertising: Theoretical Development, Practical and Policy Recommendations
- Supporting Citizens Against Manipulations through Message and Audience Research in Singapore (SCAMMERS)
CS4074 Consumer Behavior (NTU)
CS4032 Communication Campaigns (NTU)
CS2008 Fundamentals of Research (NTU)
CS2102 Introduction to Advertising, Society and Consumer Analytics (NTU)
CS4004 Final Year Project -- Research (NTU)
CS4004 Final Year Project -- Campaigns (NTU)
Xuan Zhou (WKWSCI, 2020 - 2024)