Academic Profile : No longer with NTU

hyshi_1_2.JPG picture
Asst Prof Shi Hongyan
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
 
Controlled Keywords
Hongyan's research interests include Distribution Channel, Product Design, Advertising, Pricing, and Competitive Strategies, with an analytical modeling (mainly game theory) methodology.
Distribution Channel, Product Design, Advertising, Pricing, Competitive Strategies,
 
  • The Effects of distribution channel structures on firms' product decision