Academic Profile : No longer with NTU
Asst Prof Shi Hongyan
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
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Hongyan's research interests include Distribution Channel, Product Design, Advertising, Pricing, and Competitive Strategies, with an analytical modeling (mainly game theory) methodology.
Distribution Channel, Product Design, Advertising, Pricing, Competitive Strategies,
- The Effects of distribution channel structures on firms' product decision