Academic Profile : Faculty

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Assoc Prof Georgios Christopoulos
Associate Professor, College of Business (Nanyang Business School) - Division of Leadership, Management & Organisation
Assistant Dean (Research), College of Business (NBS)
Director, Culture Science Institute (CSI)
External Links
Associate Professor G. Christopoulos (PhD, Cambridge; PostDoc: BCM, VT) has extensive research experience in examining neurobehavioral accounts of human cognition and decision making. He is co-director of the Culture Science Innovations, member of the Advisory Council of the Academy of Neuroscience For Architecture (ANFA) and a collaborator of the University of Pennsylvania Center for Neuroaesthetics. Please visit
In my lab (Lab webpage: we use advanced neurobehavioral methods to examine the following questions:
- Methods to record and evaluate human psychocognitive status (especially fatigue) using wearable
- Human learning and decision making (risk and trust), with a focus on cognitive flexibility and computerised training of working adults
- Environmental (Urban) Neuroscience: we focus on the effect of indoor and outdoor spaces and their architectural characteristics on human performance, health and happiness.

A recent grant examines the effect of soundscaping and sounds on human cognition - Beauty and aesthetics: deeper beliefs about beauty and how they affect consumption of cosmetics how culture and cultural symbols (statues, images, buildings) affect emotions as well aesthetic and other judgments; - Methods: besides traditional methods, we are interested in Virtual Reality and Wearables and how they can be used to assess human behaviorBesides pure academic research, we also collaborate with industry (such as cosmetics companies) to understand how consumers choose and use cosmetics and other products, using implicit and explicit methods. Please visit

My research aims to uncover, explain, predict and improve human decision making in dynamic and complex environments. 1- A central topic is on neurobehavioral and social aspects of individual learning and computerised cognitive training. 2 - Recently, we are also interested in understanding the relationship between human behaviour and the built environment especially in Mega-Cities. A current focus is on the effects of sound and soundscaping on human cognition. Methodologically we employ the two research traditions of decision theory and cognitive neuroscience. These include behavioural methods derived from psychology; computational methods stemming from game theory, learning theory and microeconomics; and biological measurements such as human neuroimaging using functional Magnetic Resonance Imaging (fMRI) and eye-tracking.
  • Are you tired? Wearable digital biomarkers to detect, evaluate, and predict cognitive fatigue for healthcare professionals
  • Augmenting Urban Soundscape (AUS) Phase 2: Adaptive Soundscape Enhancement System and Evaluation of the Urban Sound Environment
  • CLIC (WP1-3) - PI Assoc Prof Georgios Christopoulos
  • CLIC WP0.1 - PI Prof Georgios Christopoulos
  • CLIC WP0.1 - PI Prof Georgios Christopoulos 2
  • Neuroscience of Entrepreneurship
  • Ready for a career change? The cognitive science of career change and transition
  • The effects of cognitive load on entrepreneurial trust: a neurobehavioral approach
  • Trust, failure and trust recovery in financial exchanges: towards a culturally-intelligent, dynamic and sensing AI
Courses Taught
BU5644: Smarter Brain? The Science of Decision Making
MG9003: MG9003 Theory Construction and Experimental Methods in Behavioral Research
Supervision of PhD Students
Emma SAM (Interdisciplinary Graduate School)