Academic Profile : Faculty

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Assoc Prof Lam Shun Yin
Associate Professor, College of Business (Nanyang Business School) - Division of Marketing
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Guan Chong, Shun Yin Lam. (2019). Product Rating Statistics as Consumer Search Aids. Journal of Interactive Marketing, 48 (November), 51-70.

Lam Shun Yin, Jeanne Ho-ying Fu, Dongmei Li. (2018). The Influence of Thematic Product Displays on Consumers: An Elaboration-Based Account. Psychology & Marketing, 38(9), 868-883.

Kang, Eugene and Lam, Shun Yin. (2017). Contingent effects of firm and employee reputations on professional advice adoption. Service Business, 11(2), 345-373.

Shun Yin Lam, Venkatesh Shankar. (2014). Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations. Journal of Interactive Marketing, 28 (1)(1), 26-42.

Lam Shun Yin. (2010). What Kind of Assumptions Need Be Realistic and How to Test Them: A Response to Tsang (2006). Strategic Management Journal, 31(6), 679-687.