Academic Profile : Faculty

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Dr Lim Boon Chong
Senior Lecturer
Deputy Head, Division of Marketing, College of Business (NBS)
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LIM Boon Chong (Dr.) is a lecturer at Nanyang Business School (NBS) and was an Associate Fellow of Institute on Asian Consumer Insight (ACI). He is currently the deputy head of the marketing division at NBS.

In 2011, he graduated from NBS with a PhD in marketing, specialising in consumer behaviour. His academic research includes risk-taking behaviour of entrepreneurs and word-of-mouth communication between consumers.

He has 18 years of teaching experience at the tertiary level. He was certified to facilitate classes using the problem-based learning (PBL) pedagogy during his stint at Republic Polytechnic. He has taught courses in various specialisations including marketing, culture and communications, and management of information systems.
LIM Boon Chong is currently doing research on social media and FoodTech.
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