Academic Profile : Faculty

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Prof Sharon Ng
Head, Division of Marketing
Professor, College of Business (Nanyang Business School) - Division of Marketing
External Links
Sharon Ng is Professor and Head of the Marketing Division at Nanyang Business School. She received her Ph.D. from University of Minnesota (USA) and has published in the top marketing journals, such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology. She was named a MSI Young Scholar by the Marketing Science Institute (USA) in 2009.

Sharon is currently Area Editor for International Journal of Research in Marketing (IJRM) and sits on the editorial board of Journal of Consumer Research (JCR), Journal of Business Research and Australasian Marketing Journal. She is the co-editor of the Handbook of Culture and Consumer Behavior published by Oxford Press in 2015. The handbook invited top scholars to discuss the latest findings on the impact of culture on various topics in consumer behavior, such as branding, materialism, and attitude. Sharon also co-chaired the Society of Consumer Psychology Boutique Conference on "The Global Consumer" held in NTU in 2022.

Sharon was named Researcher of the Division in 2006, 2008 and 2010. She was also awarded the Nanyang Excellence in Teaching Award in 2009, Teaching Excellence Award (Marketing Division) in 2017 and Teacher of the Year (MSc Marketing and Consumer Insights) in 2020. In 2022, she was given the Outstanding Associate Editor Award from IJRM and Outstanding Reviewer Award from JCR.

She teaches Branding in Asia at the Executive and Masters level, and Strategic Brand Management at the undergraduate level. She was frequently quoted on Straits Times, Business Times and other local publications on branding and consumption issues.
Cross-Cultural Consumer Behavior
  • (i) Beyond Outcome Utility: Impact of Pragmatic versus Idealistic Mindset on Consumers' Preferences for Sustainable Products (ii) Pragmatism as an impediment to Creativity
  • A Two-Phase AI Approach for Early Detection of Dementia
  • Robots as Medical Professionals: Unpacking and Mitigating Public’s Resistance towards Rehabilitation Robots
Selected Awards:

2022: Outstanding Reviewer Award from Journal of Consumer Research
2022: Outstanding Area Editor Award from International Journal of Research in Marketing
2020: Teacher of the Year (MSc Marketing and Consumer Insight)
2017: Teaching Excellence Award
2012: Franco Nicosia ACR Competitor Paper Awards
2010: Researcher of Division
2009: Marketing Science Institute (MSI) Young Scholar Award
2009: Nanyang Award for Teaching Excellence
2008: Researcher of Division
2006: Researcher of Division
Fellowships & Other Recognition
Selected Recognitions:

2022: Committee Member for AMA John Howard Dissertation Award
2022-2025: Sheth Foundation Liaison for Association of Consumer Research
2022: Distinguished Faculty Member at the 10th AIM-AMA Sheth Foundation Doctoral Consortium
2022: Co-Chair of Society of Consumer Psychology Boutique Conference on The Global Consumer
2022: Faculty Panellist to Society of Consumer Psychology Doctoral Consortium
2021: Distinguished Faculty Member at the 9th AIM-AMA Sheth Foundation Doctoral Consortium
2020: Panellist in Association of Consumer Research Early Career Panel
Courses Taught
Strategic Brand Management
Asian Branding
Marketing in a Global Economy