Academic Profile : Faculty

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Asst Prof Huang, Xun (Irene)
Assistant Professor
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Xun (Irene) Huang is Assistant Professor of Marketing at Nanyang Technological University. She received her Ph.D. in Marketing from The Chinese University of Hong Kong in 2013. Her research focuses on branding issues and how specific emotions and sensory experiences influence consumer decision-making and behavior. Her research has been published in leading academic journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her research has also been featured in several media outlets including the Harvard Business Review and the Wall Street Journal. She was a recipient of the NBS Teaching Excellence Award 2021, NBS Research Excellence Award 2017, SCP Park Young Contributor Award 2015, CUHK Young Scholars Thesis Award 2013, and CUHK Postgraduate Research Output Award 2012. She was also awarded the Marketing Science Institute (MSI) Young Scholar in 2019.
Consumer Psychology and Information Processing
Specific Emotions
Sensory Experiences
  • Simple or Complex Logos? The Influence of Logo Complexity on Brand Perceptions
Courses Taught
Market Intelligence
Market Relationships