Academic Profile : Faculty
Asst Prof Huang, Xun (Irene)
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
Email
External Links
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Tang, Q., Huang, X., & Zhang, K. (2025). A Matter of Taste: Seeking Uniqueness in the Metaverse Consumption. Journal of the Association for Consumer Research. Forthcoming. (Equal Second Authorship).
Zhou, X., Lou, C., & Huang, X. (2025). When social media gets political: How message–platform match affects consumer responses to brand activism advertising. Journal of Advertising, Forthcoming. (Equal Second Authorship).
Zhou, X., Lou, C., & Huang, X. (2024). Transcendent brand activism advertising: Explicating the roles of color and message framing in advertising effectiveness. Journal of Advertising, 53(2), 183-199.
Lou, C., Zhou, X., Huang, X., Goh, X. Y., Lee, Y. J., Loon, K. T. B., & Por, X. R. (2023). Flattering me in the right way: Exploring language use and ethnic cues in localized advertising among Singaporean consumers. Journal of Interactive Advertising, 23(1), 55-72.
Lou, C., Zhou, X., Huang, X., Qiu, C., & Yuan, M. (2023). Fostering consumer engagement during COVID-19: Understanding the roles of value embodiment in pandemic-themed advertising. International Journal of Advertising, 42(5), 890-915.
Tang, Q., Zhang, K., & Huang, X. (2022). Indulgent consumption signals interpersonal warmth. Journal of Marketing Research, 59, 1179-1196. (Equal Authorship).
Huang, X., & Labroo, A. A. (2020). Cueing morality: The effect of high-pitched music on healthy choice. Journal of Marketing, 84(6), 130-143.
Wyer, R. S., Dong, P., Huang, X., Huang, Z., & Wan, L. S. (2019). The effect of incidental emotions on judgments and behavior in unrelated situations: A review. Journal of the Association for Consumer Research, 4, 198-207. (Equal Second Authorship).
Huang, X., & Dong, P. (2019). Romantic crushes promote variety-seeking behavior. Journal of Consumer Psychology, 29(2), 226-242.
Huang, Z., Huang, X., & Jiang, Y. (2018). The impact of death-related media information on consumer value orientation and scope sensitivity. Journal of Marketing Research, 55, 432-445. (Equal Authorship).
Huang, X., Huang, Z., & Wyer, R. S. (2018). The influence of social crowding on brand attachment. Journal of Consumer Research, 44, 1068-1084.
Huang, X., Dong, P., & Labroo, A. A. (2018). Feeling disconnected from others: The effects of ambient darkness on hedonic choice. International Journal of Research in Marketing, 35, 144-153. (Equal Authorship).
Huang, X., Dong, P., & Wyer, R. S. (2017). Competing for attention: The effects of jealousy on preference for attention-grabbing products. Journal of Consumer Psychology, 27, 171-181.
Huang, X., Huang, Z., & Wyer, R. S. (2016). Slowing down in the good old days: The effect of nostalgia on consumer patience. Journal of Consumer Research, 43, 372-387.
Dong, P., Huang, X., & Zhong, C.–B. (2015). Ray of hope: Hopelessness increases preferences for brighter lighting. Social Psychological and Personality Science, 6, 84-91.
Huang, X., Zhang, M., Hui, M. K., & Wyer, R. S. (2014). Warmth and conformity: The effect of ambient temperature on product preferences and financial decisions. Journal of Consumer Psychology, 24, 241-250.
Dong, P., Huang, X., & Wyer, R. S. (2013). The illusion of saving face: How people symbolically cope with embarrassment. Psychological Science, 24, 2005-2012. (Equal First Authorship).
Huang, X., Li, X., & Zhang, M. (2013). Seeing the social roles of brands: How physical positioning influences brand evaluation. Journal of Consumer Psychology, 23, 509-514. (Equal Authorship).
Huang, X., Dong, P., Dai, X., & Wyer, R. S. (2012). Going my way? The benefits of travelling in the same direction. Journal of Experimental Social Psychology, 48, 978-981.
Zhou, X., Lou, C., & Huang, X. (2025). When social media gets political: How message–platform match affects consumer responses to brand activism advertising. Journal of Advertising, Forthcoming. (Equal Second Authorship).
Zhou, X., Lou, C., & Huang, X. (2024). Transcendent brand activism advertising: Explicating the roles of color and message framing in advertising effectiveness. Journal of Advertising, 53(2), 183-199.
Lou, C., Zhou, X., Huang, X., Goh, X. Y., Lee, Y. J., Loon, K. T. B., & Por, X. R. (2023). Flattering me in the right way: Exploring language use and ethnic cues in localized advertising among Singaporean consumers. Journal of Interactive Advertising, 23(1), 55-72.
Lou, C., Zhou, X., Huang, X., Qiu, C., & Yuan, M. (2023). Fostering consumer engagement during COVID-19: Understanding the roles of value embodiment in pandemic-themed advertising. International Journal of Advertising, 42(5), 890-915.
Tang, Q., Zhang, K., & Huang, X. (2022). Indulgent consumption signals interpersonal warmth. Journal of Marketing Research, 59, 1179-1196. (Equal Authorship).
Huang, X., & Labroo, A. A. (2020). Cueing morality: The effect of high-pitched music on healthy choice. Journal of Marketing, 84(6), 130-143.
Wyer, R. S., Dong, P., Huang, X., Huang, Z., & Wan, L. S. (2019). The effect of incidental emotions on judgments and behavior in unrelated situations: A review. Journal of the Association for Consumer Research, 4, 198-207. (Equal Second Authorship).
Huang, X., & Dong, P. (2019). Romantic crushes promote variety-seeking behavior. Journal of Consumer Psychology, 29(2), 226-242.
Huang, Z., Huang, X., & Jiang, Y. (2018). The impact of death-related media information on consumer value orientation and scope sensitivity. Journal of Marketing Research, 55, 432-445. (Equal Authorship).
Huang, X., Huang, Z., & Wyer, R. S. (2018). The influence of social crowding on brand attachment. Journal of Consumer Research, 44, 1068-1084.
Huang, X., Dong, P., & Labroo, A. A. (2018). Feeling disconnected from others: The effects of ambient darkness on hedonic choice. International Journal of Research in Marketing, 35, 144-153. (Equal Authorship).
Huang, X., Dong, P., & Wyer, R. S. (2017). Competing for attention: The effects of jealousy on preference for attention-grabbing products. Journal of Consumer Psychology, 27, 171-181.
Huang, X., Huang, Z., & Wyer, R. S. (2016). Slowing down in the good old days: The effect of nostalgia on consumer patience. Journal of Consumer Research, 43, 372-387.
Dong, P., Huang, X., & Zhong, C.–B. (2015). Ray of hope: Hopelessness increases preferences for brighter lighting. Social Psychological and Personality Science, 6, 84-91.
Huang, X., Zhang, M., Hui, M. K., & Wyer, R. S. (2014). Warmth and conformity: The effect of ambient temperature on product preferences and financial decisions. Journal of Consumer Psychology, 24, 241-250.
Dong, P., Huang, X., & Wyer, R. S. (2013). The illusion of saving face: How people symbolically cope with embarrassment. Psychological Science, 24, 2005-2012. (Equal First Authorship).
Huang, X., Li, X., & Zhang, M. (2013). Seeing the social roles of brands: How physical positioning influences brand evaluation. Journal of Consumer Psychology, 23, 509-514. (Equal Authorship).
Huang, X., Dong, P., Dai, X., & Wyer, R. S. (2012). Going my way? The benefits of travelling in the same direction. Journal of Experimental Social Psychology, 48, 978-981.