Academic Profile

Dr. Siliang (Jack) Tong joined the Division of Information Technology and Operation Management at NBS in February 2021. He earned his Doctoral degree from the Fox School of Business, Temple University in 2020. Dr. Tong is an empirical modeler who is interested in the substantive areas of artificial intelligence, sharing economy, and mobile targeting app. He is very active in research as his works were awarded as the best paper and finalist in multiple occasions such as AMA conference and ISMS Marketing Science conference. His research is published in Marketing Science, Journal of Marketing and the Journal of the Academy of Marketing Science. Before joining the academia, he had 6-year management experience in digital marketing and web analytics, and he obtained his MBA degree from the University of Wisconsin-Madison in 2016.

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Asst Prof Jack Tong
Assistant Professor, College of Business (Nanyang Business School) - Division of Information Technology & Operations Management

Economic impact of new technology implementations, artificial intelligence robot application, two-sided marketplace and sharing platforms, and mobile targeting app.

  • Impact of Social Interaction Features on Peer to Peer (P2P) Marketplaces
  • Xueming Luo, Siliang Tong, Zhijie Lin, and Cheng Zhang (2021), “The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment,” Journal of Marketing, forthcoming. 

  • Siliang Tong, Xueming Luo, and Bo Xu, “Mobile-First Marketing Strategy,” Journal of the Academy of Marketing Science, 2020, 48 (1), 64-78.

  • Xueming Luo, Siliang Tong, Zheng Fang, and Zhe Qu (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, 38(6), 937-947.

  • Tong, Siliang and Jia, Nan and Luo, Xueming and Fang, Zheng (2021), "The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance ", Strategic Management Journal, Forthcoming