Academic Profile : Faculty

NBSJackTong.jpg picture
Asst Prof Jack Tong
Assistant Professor, College of Business (Nanyang Business School) - Division of Information Technology & Operations Management
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)

Xueming Luo, Siliang Tong, Zhijie Lin, and Cheng Zhang (2021), “The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment,” Journal of Marketing, forthcoming. 



Siliang Tong, Xueming Luo, and Bo Xu, “Mobile-First Marketing Strategy,” Journal of the Academy of Marketing Science, 2020, 48 (1), 64-78.



Xueming Luo, Siliang Tong, Zheng Fang, and Zhe Qu (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, 38(6), 937-947.



Tong, Siliang and Jia, Nan and Luo, Xueming and Fang, Zheng (2021), "The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance ", Strategic Management Journal, Forthcoming