Academic Profile

Professor Soo Kim is Assistant Professor of Marketing at Nanyang Business School. She joined Nanyang Business School in the summer of 2021 and teaches Digital Marketing. Prior to joining Nanyang Business School, she taught at Cornell University's SC Johnson College of Business at both MBA and undergraduate levels.

Professor Kim's research expertise is in consumer behavior. Her research interests revolve around how consumers respond to and disclose feelings of insecurities/self-threats and how such feelings influence their social decisions. Her research has been published in leading marketing and psychology journals, including Journal of Consumer Research and Journal of Personality & Social Psychology. Her work has been featured in a variety of high-traffic popular media outlets, such as Forbes, TIME Magazine, and the Huffington Post. She has appeared in the The Wallstreet Journal as an expert in this research domain. In 2015, she was also named one of Poets & Quants Top 40 Business School Professors Under 40 (

Professor Kim received her PhD in marketing from the Kellogg School of Management at Northwestern University. She holds an MS in communication from Cornell University and a BS in psychology from Ewha Woman's University in Korea.
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Soo Kim
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing

Symbolic Consumption, Compensatory Consumption, Self-Threats, Self and Identity, Social Perception, Interpersonal Processes
  • Gifting for Self vs. Others
  • Kim, Soo, Peggy J. Liu, and Kate E. Min (2020), “Reminder Avoidance: Why People Hesitate to Disclose Their Insecurities to Friends,” Journal of Personality and Social Psychology, forthcoming.

  • Min, Kate E., Peggy J. Liu, and Soo Kim (2018), “Sharing Extraordinary Experiences Fosters Feelings of Closeness,” Personality and Social Psychology Bulletin, 44 (January), 107-21.

  • Lisjak, Monika, Andrea Bonezzi, Soo Kim, and Derek D. Rucker (2015), “Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation,” Journal of Consumer Research, 41 (February), 1186-1203.

  • Kim, Soo and David Gal (2014), “From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits,” Journal of Consumer Research, 41 (August), 526-42.

  • Kim, Soo and Derek D. Rucker (2012), “Bracing for the Psychological Storm: Proactive Versus Reactive Compensatory Consumption,” Journal of Consumer Research, 39 (December), 815-30.