Academic Profile : Faculty

JongYeobKim_website.jpeg picture
Jong Yeob KIM
Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing
External Links
Jong Yeob Kim is an Assistant Professor of Marketing at Nanyang Business School. Before joining NTU, Jong Yeob obtained his Ph.D. in marketing from the Stern School of Business, New York University. He completed his B.B.A. and M.S. in Business Administration at Seoul National University. His research work is in the fields of marketing and empirical industrial organization, with an emphasis on public health, policy intervention, and new technology adoption. He is also interested in combining machine learning techniques with economic theory and applying them to a variety of marketing contexts to provide practical implications for academics and marketers. He received an honorable mention for the 2022 MSI Alden G. Clayton Doctoral Dissertation Award.
Quantitative Marketing, Structural Model, Machine Learning, Public Health/Healthcare, New Technology Adoption
  • Pre-Ordering and Manufacturer's Return Policies for Durable Goods: Theory and Empirical Evidence
  • Public Health Policy and the Dynamics of Consumer Decision Making
2022 MSI Alden G. Clayton Doctoral Dissertation Award, Honorable Mention
Fellowships & Other Recognition
AMA-Sheth Foundation Doctoral Consortium Fellow; Haring Symposium Fellow; INFORMS Marketing Science Doctoral Consortium Fellow