Please use this identifier to cite or link to this item:
Title: Mobile content contribution and retrieval : an exploratory study using the uses and gratifications paradigm
Authors: Chua, Alton Yeow Kuan
Goh, Dion Hoe-Lian
Lee, Chei Sian
Issue Date: 2011
Source: Chua, A. Y. K., Goh, D. H.-L., & Lee, C. S. (2012). Mobile content contribution and retrieval: An exploratory study using the uses and gratifications paradigm. Information Processing & Management, 48(1), 13-22.
Series/Report no.: Information processing & management
Abstract: Using the uses and gratifications (UnG) theory, this paper explores the gratification factors for which people contribute and retrieve mobile content. Through the deployment of MobiTOP, a mobile content sharing application, it was found that perceived gratification factors for mobile content contribution were different from those for mobile content retrieval. In particular, factors which had significant positive effects on content contribution stemmed from leisure/entertainment and easy access. Factors fuelling content retrieval included the efficient provision of information resources/services and the need for high quality information, both of which tend to be information-centric. Interestingly, gratification factors for mobile content contribution were also found to have significant effects on mobile content retrieval intention and vice versa. Specifically, the access gratification factor had a significant positive effect on content retrieval intention while the self-gratification factor for content contribution had a significant negative effect on content retrieval intention.
ISSN: 0306-4573
DOI: 10.1016/j.ipm.2011.04.002
Rights: © 2011 Elsevier Ltd.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

Google ScholarTM



Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.