dc.contributor.authorSharma, Ravi S.
dc.contributor.authorRatri, Maria I.
dc.contributor.authorKrishnamachari, Archana
dc.identifier.citationSharma, R. S., Ratri, M. I., & Krishnamachari, A. (2012). Exploiting relational capital in family businesses through Corporate Social Responsibility. 2012 IEEE International Conference on Management of Innovation and Technology (ICMIT).en_US
dc.description.abstractIn the knowledge economy, a firm's longevity and sustainability does not necessarily have to be always supported by a great financial performance. The intellectual capital has become a major corporate strategic asset to generate sustainable competitive advantage and superior financial performance. Mutual trust, in internal and external relationships, makes a positive contribution to the company's outcome. Family-owned businesses have the capacity to blend economic consideration with traditional role of the family social unit. This allows for constituent stakeholders to build shared value between the company and society through CSR initiatives. Hence, this research aims to understand the implementation of CSR initiatives in family businesses, by examining two cases of Asian family business across emerging economies - Indonesia (Sampoerna) and India (Tata).en_US
dc.rights© 2012 IEEE.en_US
dc.titleExploiting relational capital in family businesses through corporate social responsibilityen_US
dc.typeConference Paper
dc.contributor.conferenceIEEE International Conference on Management of Innovation and Technology (6th : 2012 : Sanur, Bali, Indonesia)en_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US

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