dc.contributor.authorMa, Liang.
dc.identifier.citationMa, L. (2012). Diffusion and Assimilation of Government Microblogging. Public Management Review, 16(2), 274-295.en_US
dc.description.abstractInternationally, the public sector is adopting social media applications (e.g. Twitter and social networking services (SNS)) to harness cutting-edge information technology (IT) developments, but we know little about what drives the diffusion of these applications. In this paper, I adapt the Berry–Berry policy and innovation diffusion model to explain the diffusion and assimilation of government microblogging, supplementing its four dimensions (learning, competition, upper-tier mandate and public pressure) with organizational resources and capacity. Data on 282 prefecture-level cities in China are employed to test several theoretical hypotheses empirically. Horizontal competition is found to be significantly and positively associated with the assimilation of government microblogging, although the other three dimensions are found not to be its key antecedents. Consistent with the study's hypotheses, the results support the significantly positive effects of fiscal resources and IT capacity. Municipal wealth, size and administrative ranking are also positively and significantly correlated with the number of government microblogs.en_US
dc.relation.ispartofseriesPublic Management Reviewen_US
dc.rights© 2012 Taylor & Francis. This is the author created version of a work that has been peer reviewed and accepted for publication by Public Management Review, Taylor & Francis. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/14719037.2012.72576].en_US
dc.titleDiffusion and assimilation of government microbloggingen_US
dc.typeJournal Article
dc.contributor.schoolCollege of Humanities, Arts, and Social Sciencesen_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.versionAccepted version

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