Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/87300
Title: Marketing campaigns that increase sales : how to grow in declining markets
Authors: Ziegler, Marc.
Keywords: DRNTU::Social sciences::Mass media::Media economics
Issue Date: 1995
Source: Ziegler, M. (1995). Marketing campaigns that increase sales : how to grow in declining markets. In AMIC-Illert Workshop on Re-engineering the Newspaper for Competitive Advantage: Kuala Lumpur, Jun 8-9, 1995. Singapore: Asian Media Information and Communication Centre.
URI: https://hdl.handle.net/10356/87300
http://hdl.handle.net/10220/1333
metadata.item.grantfulltext: open
metadata.item.fulltext: With Fulltext
Appears in Collections:AMIC 1990

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