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|Title:||Marketing campaigns that increase sales : how to grow in declining markets||Authors:||Ziegler, Marc.||Keywords:||DRNTU::Social sciences::Mass media::Media economics||Issue Date:||1995||Source:||Ziegler, M. (1995). Marketing campaigns that increase sales : how to grow in declining markets. In AMIC-Illert Workshop on Re-engineering the Newspaper for Competitive Advantage: Kuala Lumpur, Jun 8-9, 1995. Singapore: Asian Media Information and Communication Centre.||URI:||https://hdl.handle.net/10356/87300
|Appears in Collections:||AMIC 1990|
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