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|Title:||Principles of marketing and market research applications to newspaper management||Authors:||Ghosh, Sanjoy.||Keywords:||DRNTU::Social sciences::Mass media::Media planning||Issue Date:||1993||Source:||Ghosh, S. (1993). Principles of marketing and market research applications to newspaper management. In AMIC Workshop on Newspaper Circulation and Advertising Development: Dhaka, Sep 19-22, 1993. Singapore: Asian Media Information and Communication Centre.||URI:||https://hdl.handle.net/10356/100322
|Fulltext Permission:||open||Fulltext Availability:||With Fulltext|
|Appears in Collections:||AMIC 1990|
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