Recent Submissions

  • Singapore Airlines 2001 (A) 

    Toh, Thian Ser; Allampalli, D. G. (2001)
    The case describes how Singapore Airlines (SIA) evolved from a fledging player in the 1960s into an industry leader in the airline industry. In the process, SIA rewrote the rules for competition and earned accolades for ...
  • ASM Pacific Technology Limited 

    Tang, Hung Kei (2001)
    This case traces the corporate history and development of ASM Pacific Technology Limited (ASMPT), a public-listed "technology" firm in Hong Kong. The company was founded in 1975 as a two-man outfit that sold encapsulation ...
  • ST Microelectronics – partnering for profit 

    Tang, Hung Kei; Gleave, Tom (2001)
    The semiconductor industry was experiencing intense competition which had led to sustained downward pressure on prices and profit margins across many product categories. In the face of these pressures, ST Micro-electronics ...
  • NTUC Income : managing social mission and business goals in a market-driven economy 

    Wee, Beng Geok; Lian, Robert; Koh, Shirley (2001)
    (formerly titled "NTUC Income Moves Into Uncharted Waters -- A Union-based Insurance Cooperative Faces The Liberalization Of The Financial Industry In Singapore") This case traces the corporate history and development of ...
  • Seagate Technology International (A) – enhancing supply chain collaboration 

    Tang, Hung Kei; Gleave, Tom (2001)
    In the mid 1990's, companies began to embrace the Internet with increasing fervor in efforts to improve communications and achieve greater business process efficiencies. By the late 1990's, an explosion of related activity ...
  • Opti-Tech Limited : developing an Asian sales and service network 

    Xia, Yang; Gleave, Tom (2001)
    The case is set in April 2001 and finds Peter Schmidt, Director of Sales (Asia) for Opti-Tech Limited (Opti-Tech), in the midst of preparing his business development plan for the upcoming fiscal year. Since joining the ...
  • The port of Singapore authority : competing in a declining Asian economy 

    Gordon, John; Tang, Hung Kei; Lee, Pui Mun; Henry, C. Lucas, Jr; Wright, Roger (2001)
    The case explores how the city state of Singapore developed its natural resources of a large, deep-water harbour and strategic location to become one of the world's leading ports. To overcome physical limitations faced by ...
  • Seatek Systems Pte Ltd 

    Tang, Hung Kei (2001)
    When the phone rang, Mr. Y.K. Lang, general manager of Seatek Systems in Singapore, was considering his alternatives after a sobering meeting with the two PERT Associates consultants, who demonstrated why the M2K data ...
  • Seagate Technology International (B) – enhancing supply chain collaboration 

    Tang, Hung Kei; Gleave, Tom (2001)
    It is late August 2001 and YC Goh and CP Teh have gathered once again to assess the progress at e2open.com (e2open), the industry-sponsored marketplace co-founded by their employer, Seagate Technologies International ...
  • Singapore Airlines 2001 (B) 

    Toh, Thian Ser; Allampalli, D. G. (2001)
    The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international ...
  • The IOP – The Institute of Printing (Asia-Pacific) 

    Wong, Wai Mong (2001)
    Major (NS) Wong became the newly-elected president of the Institute of Printing (IOP) on 23 March 2001. He felt that the IOP - the Asia Pacific's professional body for printers and those in related trades - could contribute ...
  • Banyan Tree (B) 

    Xia, Yang; Gleave, Tom (2003)
    Banyan Tree (B) is the second case in the Banyan Tree case series. In this case, the Banyan Tree Hotels and Resorts had engaged itself in an aggressive market expansion program. Major activities in the expansion program ...
  • Intertainer Asia (A) : programming and distributing Hollywood movies on-line in the Asia-Pacific countries 

    Rieck, Olaf; Tan, Shirley (2003)
    In late 2002, Andrew Yap, Chief Executive Officer and Executive Vice Chairman of Intertainer Asia pondered over the future of his company. The idea of setting up this new company was mooted in 1998 when Andrew Yap and Greg ...
  • Telenor Asia (A) : mobile data service 

    Gilbert, A. Lee; Allampalli, D. G. (2003)
    In late June 2002, B.K. Jole, strategy and business director, Telenor Asia Pte Ltd, was reviewing the firm's positioning in Asia. Entering the Asian market in 1998, Telenor Mobile, the mobile arm of Telenor ASA, Norway, ...
  • InterContinental, Pudong, Shanghai : re-positioning to address a new challenge 

    Xia, Yang; Chung, Sang Pok (2003)
    31 January 1999 marked a milestone for Inter-Continental, Pudong, Shanghai; the hotel was officially awarded five-star status by the National Tourism Administration of China in Beijing, putting the hotel in the same league ...
  • Banyan Tree (A) 

    Xia, Yang; Gleave, Tom (2003)
    Banyan Tree Hotels and Resorts was established in 1994 by a group of Singaporean entrepreneurs. Within a short period of five years, Banyan Tree became a well-known luxury chain of hotels in Asia. In 1999, encouraged by ...
  • iProperty.com : creating an internet venture 

    Heng, Michael Swee Hai; Allampalli, D. G. (2003)
    Tracking the start-up and growth of a new Internet venture at the start of the industry's boom in mid-1999, the case delineates the experiences of two young engineering and business graduate entrepreneurs: Alex Koo and ...
  • Quality management at the National Archives of Singapore 

    Quazi, Hesan A.; O’Neil, Elizabeth (2003)
    In late 2000, Mr Pitt Kuan Wah, Director of the National Archives of Singapore (NAS), was in the position to implement an organisation-wide quality assurance system. His task was to assess and compare the following options: ...
  • Metamorphosis : Singapore's Alexandra Hospital in transition 

    Yim-Teo, Tien Hua; Chung, Sang Pok (2003)
    When Mr. Liak Teng Lit officially assumed the post of CEO of Singapore Alexandra Hospital (AH) in February 2000, he perceived the general mood in AH to be somewhat pessimistic and lethargic. After all, the Singapore ...
  • Enabling digital government through e-services : second-wave reengineering in the Inland Revenue Authority of Singapore 

    Neo, Boon Siong; Sia, Siew Kien (2003)
    This case provides a comprehensive account of how IRAS successfully managed an IT-enabled transformation to achieve dramatic improvement in tax collection, increased taxpayer satisfaction, and enhanced effectiveness of ...

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