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      Singapore Airlines and flight SQ006 : managing an airline crisis

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      ABCC-2002-007.pdf (375.6Kb)
      Author
      Henderson, Joan C.
      Date of Issue
      2002
      School
      College of Business (Nanyang Business School)
      Research Centre
      Asian Business Case Centre
      Related Organization
      Singapore Airlines
      Abstract
      Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28–year history of the airline, although all the passengers on board a plane of its wholly owned subsidiary (SilkAir) had died in a crash three years earlier. More accustomed to favourable reports associated with its successes, the airline now had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation. After dealing with the immediate consequences of the crash in the period up until 6 November, when final casualties were confirmed, there was an opportunity for the company in general, and the Public Affairs Department in particular, to pause and review the situation. Period covered 2000 – 2002
      Subject
      DRNTU::Business
      Type
      Case Study
      Rights
      © 2002 Nanyang Technological University, Singapore.
      Collections
      • ABCC Case Studies
      http://www.asiacase.com/case/ntuAbcc/siaSq006.html
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