dc.contributor.authorXia, Yang
dc.contributor.authorGleave, Tom
dc.date.accessioned2013-09-20T01:13:00Z
dc.date.available2013-09-20T01:13:00Z
dc.date.copyright2003en_US
dc.date.issued2003
dc.identifier.citationXia, Y., & Gleave, T (2003). Banyan Tree (B). Singapore: The Asian Business Case Centre, Nanyang Technological University.en_US
dc.identifier.urihttp://hdl.handle.net/10220/13551
dc.description.abstractBanyan Tree (B) is the second case in the Banyan Tree case series. In this case, the Banyan Tree Hotels and Resorts had engaged itself in an aggressive market expansion program. Major activities in the expansion program included the internal development of more resort and spa locations, as well as the establishment of some tie-up agreements with selected external parties who could facilitate rapid and wide market penetration. Among the immediate tasks for finalising the expansion program is to determine the impact that these internal as well as the external efforts would have on the company's future. Period covered 1999 – 2001en_US
dc.format.extent7 p.en_US
dc.language.isoenen_US
dc.rights© 2003 Nanyang Technological University, Singapore.en_US
dc.subjectDRNTU::Business
dc.titleBanyan Tree (B)en_US
dc.typeCase Study
dc.contributor.researchAsian Business Case Centreen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.identifier.openurlhttp://www.asiacase.com/case/ntuAbcc/banyanTree-B.html
dc.contributor.organizationBanyan Tree Hotels & Resortsen_US


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