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|Title:||The good, the bad, and the airbrushed : a review of puffery in advertising||Authors:||Steele, Michael E.||Keywords:||DRNTU::Social sciences::Communication
DRNTU::Social sciences::Mass media
|Issue Date:||1997||Source:||Steele, M. (1997). The good, the bad, and the airbrushed : a review of puffery in advertising. In AMIC Annual Conference on Skyways, Highways and Corridors: Asia's Communication Challenges, Kuala Lumpur, June 19-21, 1997. Singapore: Asian Media Information and Communication Centre.||URI:||https://hdl.handle.net/10356/92516
|Fulltext Permission:||open||Fulltext Availability:||With Fulltext|
|Appears in Collections:||AMIC 1990|
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