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Title: Managing reverse logistics to enhance sustainability of industrial marketing
Authors: Lam, Jasmine Siu Lee
Lee, C. K. M.
Keywords: DRNTU::Engineering::Civil engineering
DRNTU::Engineering::Environmental engineering
Issue Date: 2012
Source: Lee, C. K. M., & Lam, J. S. L. (2012). Managing reverse logistics to enhance sustainability of industrial marketing. Industrial marketing management, 41(4), 589-598.
Series/Report no.: Industrial marketing management
Abstract: In this paper, a sustainable industrial marketing framework of latest requirement of green and sustainable operation is proposed. When literatures in strategy, marketing and operation have provided insight about the efficiency of reverse logistics and business value for the customer, the interrelationship is still under explored. This raises the question whether manufacturers could determine ecological friendly strategies to address their customer's environmental conscious needs and design the suitable solution to strike the balance between ecology and economics. Based on the case study of a medical product manufacturer, this study addresses this question by investigating how manufacturers identify the problem of reverse logistics; design and develop of sustainable product and service by enhancing the efficiency of operations, and market competencies that add value to their customers' business processes. Within the strategy for designing for effective reverse logistics, these findings contribute to understand the use of information system and technology for reverse logistics to enhance the customer's business process and provide value-added process for customer retention.
ISSN: 0019-8501
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:CEE Journal Articles

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