Visual communication skills for business and engineering students.
Pun, Siu Kay.
Date of Issue2009
School of Art, Design and Media
Much effort has been made at studying creativity and how this can be taught. The teaching of art and design has been expounded as one good way of nurturing creativity, particularly to non-art and design students. This paper explores this through an elective course on “Creative Design in Communication and Marketing” conducted at Nanyang Technological University targeting primarily undergraduates majoring in Business and Engineering. The pedagogical approach is presented with details of the course structure and delivery. Observations on the learning outcomes and the students’ learning experiences are made through analysis of their design works and their interaction and responses during the course. This paper concludes with an assessment of the implications, benefits and relevance of such a design course in nurturing visual communication skills in business and engineering students.
DRNTU::Social sciences::Communication::Visual communication
Design principles & practices : an international journal
© 2009. Pun, Siu Kay. This paper was published in Design principles & practices: An international journal and is made available as an electronic reprint (preprint) with permission of Pun, Siu Kay. The paper can be found at the following official URL:http://ijg.cgpublisher.com/product/pub.154/prod.249. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law.