Towards a strategic tool for the business modeling of IDM startups : implementing the ADVISOR framework.
Sharma, Ravi S.
Date of Issue2011
Wee Kim Wee School of Communication and Information
This paper describes the ADVISOR online tool for Interactive Digital Media (IDM) Business modeling. The research objective was to develop an online business modeling tool for de-novo IDM firms based on the ADVISOR framework. The tool supports the business strategy of startups, incubators and new firms in the IDM marketplace such as content, applications and service providers. The core concept of the ADVISOR framework is that the value of a product or service offering in the digital marketplace is governed by the interaction among seven distinct components. The online tool that was implemented is based on the notions of value create and value capture described in the strategy literature. The field research suggests that it is useful to perform such a profile analysis on a yearly basis so as to benchmark and track the firm’s performance. This enables entrepreneurs to think in terms of what can bring about new opportunities and what can return back to the firm goodwill and revenue from the market.
DRNTU::Library and information science::Archives and records management::Digital preservation
International journal of applied engineering and technology
© 2011 Centre for Info Bio Technology (CIBTech). This paper was published in International Journal of Applied Engineering and Technology and is made available as an electronic reprint (preprint) with permission of CIBTech. The paper can be found at the following official URL: http://www.cibtech.org/J%20ENGINEERING%20TECHNOLOGY/PUBLICATIONS/2011/Vol%201%20No.%201/JET%2001-01-Contents.htm. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law."