Dynamics of competing ideas in complex social systems
Date of Issue2012
School of Electrical and Electronic Engineering
Individuals accepting an idea may intentionally or unintentionally impose influences in a certain neighborhood area, making it less likely or even impossible for other individuals within the area to accept competing ideas. Depending on whether such influences strictly prohibit neighborhood individuals from accepting other ideas or not, we classify them into exclusive and non-exclusive influences, respectively. Our study reveals, for the first time, the rich and complex dynamics of two competing ideas with neighborhood influences in scale-free social networks: depending on whether they have exclusive or non-exclusive influences, the final state varies from multiple co-existence to founder control to exclusion, with different sizes of population accepting each of the ideas, respectively. Such results provide helpful insights for better understanding of the spread (and the control of the spread) of ideas in human society.
DRNTU::Engineering::Electrical and electronic engineering
New journal of physics
© 2012 IOP Publishing Ltd and Deutsche Physikalische Gesellschaft. This paper was published in New Journal of Physics and is made available as an electronic reprint (preprint) with permission of IOP Publishing Ltd and Deutsche Physikalische Gesellschaft. The paper can be found at the following official DOI: [http://dx.doi.org/10.1088/1367-2630/14/1/013015]. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law.