A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India
Lwin, May O.
Date of Issue2012
AMHCR Conference Proceedings (2012 : Park City, Utah, US)
Wee Kim Wee School of Communication and Information
Malaria and Dengue (M&D) affect more than 1.5 million people in India annually. Our study informs M&D prevention efforts by understanding knowledge, attitudes and practices related to preventive behaviours and health information-seeking patterns among a cross-section of Mumbai's middle-of-pyramid population. Our survey reveals low knowledge of M&D vectors and substantial discrepancies between perceived effectives and actual performance of preventive behaviours. We found that television and mobile phones offer opportunities for enhancing awareness and influencing beliefs and intentions. Implications for theory-based communication interventions using mobile social media are discussed.
© 2012 The Author(s). This is the author created version of a work that has been peer reviewed and accepted for publication by AMHCR Conference Proceedings (2012 : Park City, Utah, US), the Author(s). It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: http://www.amhcr.org/AMHCR.htm.