Media use and the sexual propensities of emerging adults
Grabe, Maria Elizabeth
Date of Issue2012
Wee Kim Wee School of Communication and Information
This article reports the findings of an online survey (N = 707) that assessed the predictive power of media use on sexual excitation and inhibition, as conceived by the dual control model (Janssen, Vorst, Finn, & Bancroft, 2002). Media use explained more variance in sexual excitation than inhibition. Moreover, excitation was statistically associated with several media variables (music, network programming, films, Web sites) while inhibition had a statistically robust relationship with music consumption only. In fact, exposure to religious/devotional music was positively and rap/hip-hop was negatively related to sexual inhibition. Advantages of employing the dual control model to media sex research are discussed.
DRNTU::Social sciences::Mass media::Media effects
Journal of broadcasting & electronic media
© 2012 Broadcast Education Association. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of broadcasting & electronic media, Broadcast Education Association. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/08838151.2012.678512].