Can exergames impart health messages? game play, framing, and drivers of physical activity among children
Lwin, May Oo
Date of Issue2014
Wee Kim Wee School of Communication and Information
This study examines the effectiveness of incorporating exergaming into physical education (PE) lessons as a platform for imparting health education messages and influencing children’s beliefs about and attitudes toward physical activity. We deployed a six-week intervention program using Nintendo Wii games coupled with protection motivation theory-based health messaging among fifth-grade school children in Singapore. The results indicate that when children who were exposed to threat-framed messages played Wii exergames during PE lessons, they reported more positive physical activity attitude, self-efficacy, and perceived behavioral control than those who underwent regular PE lessons and were exposed to the same message. In addition, among children playing Wii, the threat and coping frames had similar effects on the degree of message influence on physical activity attitudes and beliefs. The implications for schools, parents, and health policy are discussed.
Journal of health communication
© 2014 Taylor & Francis Group, LLC. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of Health Communication, Taylor & Francis Group, LLC. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/10810730.2013.798372].