Promoting preventive behaviors against influenza : comparison between developing and developed countries
Yang, Z. Janet
Ho, Shirley S.
Lwin, May O.
Date of Issue2014
Wee Kim Wee School of Communication and Information
Applying the Health Belief Model, this study examined young adults’ intention to adopt preventive behaviors against influenza infection in developing countries (Thailand and Cambodia) and developed countries (the U.S. and Singapore). Self-efficacy was the only variable significantly related to behavioral intention in the developing countries. In contrast, perceived threat, expected benefits, and media attention were significant predictors in the developed countries. Trust in information sources also had a consistent impact across the two samples. Theoretical and practical implications of the findings are discussed.
Asian journal of communication
© 2014 AMIC/SCI-NTU. This is the author created version of a work that has been peer reviewed and accepted for publication in Asian Journal of Communication, published by Taylor & Francis on behalf of AMIC/SCI-NTU. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/01292986.2014.927894].