dc.contributor.authorWeaver, Andrew J.
dc.contributor.authorZelenkauskaite, Asta
dc.contributor.authorSamson, Lelia
dc.identifier.citationWeaver, A. J., Zelenkauskaite, A., & Samson, L. (2012). The (non)violent world of YouTube : content trends in web video, 62(6), 1065-1083.en_US
dc.description.abstractIn this content analysis, we examined violence in Web-based entertainment. YouTube videos (N = 2,520) were collected in 3 different categories: most viewed, top rated, and random, with additional comparisons between amateur and professional content. Frequencies of violent acts and the context of violence (e.g., characteristics of perpetrator and victim, justification, consequences) were compared both between these categories of YouTube videos and with existing research on television violence. The results showed far less violence as a percentage of programming on YouTube than there is on television. Moreover, the violence that was present showed more realistic consequences and more negative context than television violence. Post hoc comparisons illustrated several differences in the presentation of violence between make and category of video.en_US
dc.format.extent33 p.en_US
dc.relation.ispartofseriesJournal of communicationen_US
dc.rights© 2012 International Communication Association.en_US
dc.subjectDRNTU::Social sciences::Communication
dc.titleThe (non)violent world of YouTube : content trends in web videoen_US
dc.typeJournal Article
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US

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