Payback : effects of relationship and cultural norms on reciprocity
Date of Issue2014
Wee Kim Wee School of Communication and Information
This experimental investigation explores differences in reciprocal norms between friends and strangers and the effects of culture on reciprocity. Based on altruistic and strong reciprocity theories, a hybrid trust-dictator game tested the influence of relationship (i.e., friends vs. strangers), treatment (i.e., positive vs. negative), and culture (i.e., collectivistic vs. individualistic) on reciprocation. The results (N = 160) showed that participants reciprocated more positively when treated positively in general. However, the results demonstrated intercultural differences in reciprocal norms, specifically in the negative treatment condition. Participants from the individualistic culture provided stronger punishment to the norm violator, compared to participants from the collectivistic culture. We discuss implications of the impact of relationship and culture on reciprocation with respect to the olive branch response.
DRNTU::Social sciences::Communication::Cultural studies
Asian journal of social psychology
© 2014 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association. This is the author created version of a work that has been peer reviewed and accepted for publication by Asian Journal of Social Psychology, Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [DOI:http://dx.doi.org/10.1111/ajsp.12057].