Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore
Freeman, Bradley Carl
Date of Issue2012
Wee Kim Wee School of Communication and Information
Since its inception, the Internet has been eyed with both hope and caution by traditional media outlets. For many years, radio looked to the Internet (Web 1.0) to extend their brand and increase awareness for their stations. Enter Facebook (Web 2.0), with its interactive ability to add friends and build an online community. How are radio stations using social media at this early point in the relationship? The results and the strategy to best build the radio/Facebook relationship are not uniform and the jury is still out on exactly how social media can benefit a station's bottom line.
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