Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
Chua, Alton Yeow Kuan
Date of Issue2014
Wee Kim Wee School of Communication and Information
This article examines review helpfulness as a function of reviewer reputation, review rating, and review depth. In drawing data from the popular review platform Amazon, results indicate that review helpfulness is positively related to reviewer profile and review depth but is negatively related to review rating. Users seem to have a proclivity for reviews contributed by reviewers with a positive track record. They also appreciate reviews with lambasting comments and those with adequate depth. By highlighting its implications for theory and practice, the article concludes with limitations and areas for further research.
Journal of the Association for Information Science and Technology
© 2014 ASIS&T. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of the Association for Information Science and Technology, ASIS&T. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1002/asi.23180].