dc.contributor.authorChen, Vivian Hsueh-Hua
dc.contributor.authorWu, Yuehua
dc.identifier.citationChen, V. H. H., & Wu, Y. (2015). Group identification as a mediator of the effect of players’ anonymity on cheating in online games. Behaviour & Information Technology, 34(7), 658-667.en_US
dc.description.abstractThis study aims to add to the discussion about the applicability of the classical deindividuation theory and social identity model of deindividuation effects (SIDE) in explaining online behaviours. It explores the effect of anonymity in facilitating social influence of group identity in online game cheating. A nationally representative survey was conducted face to face. Results from the survey administered in Singapore confirm predictions derived from the SIDE and challenge the classical deindividuation theory. Specifically, it was concluded that the frequency of gaming with online strangers (anonymous gaming) significantly predicted the frequency of cheating in online games. The effect of anonymity on game cheating was found to be significantly mediated by the group identification with online gaming communities/groups. Gender differences were found. Male gamers cheated more frequently than female gamers. Female gamers are more likely to cheat as a consequence of group identification than male gamers. Implications and future research are discussed.en_US
dc.format.extent27 pagesen_US
dc.relation.ispartofseriesBehaviour & Information Technologyen_US
dc.rights© 2013 Taylor & Francis. This is the author created version of a work that has been peer reviewed and accepted for publication by Behaviour & Information Technology, Taylor & Francis. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/0144929X.2013.843721].en_US
dc.subjectDRNTU::Social sciences::Communication::Communication theories and modelsen_US
dc.titleGroup identification as a mediator of the effect of players’ anonymity on cheating in online gamesen_US
dc.typeJournal Article
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.versionAccepted versionen_US

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